12 Technological Advances That Have Changed the Way Sports Teams Are Managed

The dynamics between technology and sports team management

Over the years, technology has had a massive impact on the world of sports. Today, data can be analyzed in such a way that there is no longer any place for guesswork in sports. Statistics on athletes, past games, and even playing styles are now available in a matter of seconds.

Sports teams have benefited from technology in a number of ways, not just from an analytical standpoint. Technology has also helped teams with resource management, decision-making, and generating new revenue streams. Advancements in technology have made communication and delegation between team members and stakeholders much easier.

In this post, we will look at how technology has impacted sports teams on various levels. We will explore how technology has allowed sports teams to increase their productivity and reach. Here are some of the ways that technology has been used to improve sports team management:

I. Improved team management efficiency

There are several tools that today help team managers to improve the efficiency of team performance. These tools help to identify factors that hinder team performance. Identifying these shortcomings makes it easier for team managers to take corrective measures.

1. GPS tracking

GPS trackers are wearable devices that track athletes’ movements during training sessions and games. They gather data about athletes’ physical activities, such as heart rate, speed, and distance traveled. This data can be used to assess athletes’ fitness levels and prevent injuries.

2. Video analysis

Video analytics is a suite of software packages that analyzes game footage of athletes and teams. The data is directly gathered from the footage and processed for further analysis. In-game maneuvers such as passes, throws, hits, misses, defensive and attacking actions, and much other data are processed from the footage with the help of video analytics software and other related tools.

3. Data analytics

Making better decisions that benefit the team is something team management strives to achieve. However, in the competitive environment of sports, making those decisions quickly is also equally important to keep the competitive edge over other teams. To achieve this, it is very important to have the data related to athletes and team performance in real time, without lag. The statistics and analysis must be available 24/7 at the disposal of team management.

Data analytics software is used to store large data sets of athletes and their performance statistics. These statistics are then processed on various parameters and reported. Based on the statistical analysis, team management makes decisions related to team composition, player rotations, and performance reviews.

4. Online scouting and recruiting

Online scouting has allowed teams to locate talent from small cities. Athletes can showcase their skills without the need to travel to recruit centers, and the footage of their performances can be used for analysis. Social media has also paved the way for many athletes to showcase their talent to the world. Scouts can use social media to locate athletes with extraordinary skills.

5. Online Communication Tools

Instant messaging, collaboration platforms, and online conferences have made communication between team stakeholders simpler and quicker. This helps the team’s management make timely decisions. The need to be physically present for important team meetings is no longer mandatory, as people can now communicate from the comfort of their own homes and share their opinions.


II. Better decision making

In team sports, effective decision-making is essential, both on and off the field. As the decades have passed, team sports have become increasingly competitive. Today, the decisions that a team’s think tank makes off the field can have a significant impact on the game itself. A wrong strategy or backup plan can weaken the team’s chances of winning.

6. Competitor Analysis

Technology makes it possible to analyze teams and competitors alike. With data analytics, teams can easily access footage and statistical data of their competitors. Social media also allows team management to follow and stay up-to-date on the activities of their competitors. There is no place for guesswork in team management decision-making. All decisions made by team management regarding their opponents are backed by data and analysis. 

7. Simulation in training

During team training sessions, coaching teams must work on the weaknesses of individual athletes as well as some of the game plans. With the help of virtual simulation, teams can create simulations that address these weaknesses in a controlled environment. Virtual reality (VR) can be used to create simulations for different training seasons and to meet the specific needs of team members.


III. New ways to interact with fans

Before the evolution of social media, meeting or staying updated about your favorite athlete was not easy. The only opportunity people had to interact with their favorite sportsperson was to actually visit a game. That time is past now. Teams and their fans today have many tools at their disposal to interact with each other. From keeping fans daily updated about the team and players to sports stars going live individually to interact with their fans, the gap between the two most important aspects of sports, players and fans, has reduced to a great extent in recent times.

8. Live streaming

Live streaming of global sporting events has brought the exciting world of sports to the palms of fans’ hands. People can now watch their favorite sporting events from anywhere in the world and on any device. Attending sporting events in person is not feasible for everyone, but with live streaming platforms, fans can connect with their favorite athletes.

9. Social Media

In the last decade or so, the use of social media has grown tremendously. Today, there are many platforms available for athletes, franchises, and teams to interact with their fans. With the help of social media, teams can create content that appeals to their followers. This provides them with a tool to keep their loyal fan base engaged even during off-seasons. Various polls, competitions, and interviews with athletes are featured on the fan pages of their social media accounts to maintain a connection with team supporters.


IV. New revenue streams for sports teams

Sports franchises around the globe seek various ways to generate revenue to provide better infrastructure for the athletes and to expand their own business operations. Technology provides great potential for the teams to add more revenue to their major income sources.

10. Virtual Experience

Geofflambeth, CC BY-SA 4.0, via Wikimedia Commons

With the help of virtual reality (VR), teams can now offer in-person game-like experiences to their fans and supporters. VR allows people to enjoy an immersive experience from the comfort of their own homes. It can also be used to train athletes by creating realistic training environments that meet their specific needs. VR can be used to simulate different playing conditions and even match-like situations. 

11. Online merchandise

Ecommerce has made it easier for teams to sell merchandise and memorabilia. Online selling allows team management to reach a wider audience and is not limited by territorial boundaries. Fans also find it more convenient to buy official merchandise of their favorite team online than through traditional channels. Selling merchandise online has opened up an additional avenue for teams to generate revenue.   

12. Esports

Bruce Liu, CC BY-SA 3.0, via Wikimedia Commons

In recent years, esports has grabbed the attention of sports enthusiasts and teams alike. Many team franchises are investing in esports teams, and leagues are held throughout the year in various parts of the world. Esports has provided a new source of revenue for teams and athletes. In the coming years, esports is expected to grow its presence at an exponential rate as more and more franchises and teams invest in the esports infrastructure.   


Above are some of the prominent aspects of sports that have been impacted by technological advancement. In the future, we will see even more exponential change in the sporting world. Technology touches every aspect of life today, and sport is no different. One thing that we as sports enthusiasts and various sports authorities must ensure is that sports do not become overly dependent on technological advancements. It is our responsibility to strike a balance, because too much technology in sports can certainly spoil the “game.”


Also see:

In The Words of Pros: 8 Ways Team Sports Help Build Confidence

Competitive Team Sports That Do Not Involve a Ball as Their Primary Object

9 Biomechanical Innovations That Are Changing the Way We Play Sports


Tags: Sports Curiosity

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